Stand types

Exhibition Stands

Exhibition stands are essential for creating a strong presence at trade shows, conferences, and other events. They serve as the face of your brand, attracting visitors and providing a space to showcase your products or services. Here are some key features and benefits of effective exhibition stands:

Custom Design: Tailored to reflect your brand’s identity, custom-designed stands help you stand out from the competition. They can include unique shapes, colors, and graphics that align with your brand’s message.
Modular and Portable: Modern exhibition stands are often modular, allowing for easy assembly and disassembly. This makes them highly portable and adaptable to different event spaces and layouts.
Interactive Elements: Incorporating interactive elements such as touch screens, product demonstrations, and virtual reality can engage visitors and create a memorable experience.
High-Quality Graphics: Eye-catching graphics and signage are crucial for drawing attention to your stand. High-resolution images, bold colors, and clear messaging can effectively communicate your brand’s value proposition.
Functional Layout: A well-designed layout ensures that your stand is both attractive and functional. This includes ample space for product displays, meeting areas, and storage.
Lighting and Audio-Visuals: Effective use of lighting and audio-visual equipment can enhance the overall impact of your stand. Highlighting key areas and using dynamic displays can capture and retain visitor interest.

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Stand Types

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Benefits of Exhibition Stands:

Brand Visibility: Exhibition stands increase your brand’s visibility and help you reach a larger audience.
Lead Generation: Engaging stands can attract potential customers and generate valuable leads.
Networking Opportunities: They provide a platform for networking with industry professionals, partners, and clients.
Product Showcase: Exhibition stands offer a space to showcase new products and services, allowing for hands-on demonstrations and feedback.

Investing in a well-designed exhibition stand can significantly enhance your presence at events and contribute to your overall marketing strategy.

What are stand types?

If you’ve ever attended a trade show, you must have thought to yourself that it seems like a lot of work to make an innovative exhibition stand. While it is true that exhibition stands have to look distinct to stand out, stand designers don’t have to reinvent the wheel each time they set out to build a stand.

There are common templates, which serve as a base for designers to flesh out their stand design ideas. These templates can be considered stand types, and they are common for any exhibition show in the world. The terminology differs but stand types in essence remains the same.

Why should you choose your stand types?

So why should an exhibitor bother to know about stand types. There is one simple reason, your budget. Your budget decides which types of stands you can afford. Other essential factors include your branding goal, the frequency of your show presence, location and floor space. These decide the usability of your exhibition stand design, which in turn decide the stand type that is most suitable for your show appearance.

Stand types

Stand designers often provide hybrids and custom stand types. Each stand design company have their own variations, which they build. But they’re all based from the most commonly used stand types.

Stand type terminologies in the USA and Europe

The exhibiting industry has a huge presence and vast history in the USA and Europe. This has led to unique terminologies when addressing stand types in each country. The table below lists what these stand types are called:

TYPE	USA	EUROPE
1-side open booth	Inline booth	Row stand
2-side open booth	2 side open booth	Corner stand
3-side open booth	2 corner booth	Peninsula stand
4-side open booth	Island booth	Island booth

BROWSE EXHIBITION STANDS BY SIZE

3X3 Sqm

4X3 Sqm

5X3 Sqm

5X4 Sqm

6X3 Sqm

6X4 Sqm

7X5 Sqm

8X5 Sqm

Additional information

Stand Types	Shell Scheme Stands, Raw Space/Bare space Stands, Row Stands, Corner Stands, Two Corner Stands, Islands Stands

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